Project 2 Mellow Giraffe Mellow Giraffe is a CBD wellness brand that required help expanding their visual identity. I worked on creating their packaging and crafted the product consumer experience for their brand.
The packaging mimics the pattern of the giraffe, and the messaging welcomes all wellness consumers -- novice and experts alike, to this new journey.
P.S. A group of giraffes is called a journey!
In collaboration with: Ryan Knowles Field: Branding, Packaging