Project 2 Mellow Giraffe02–16–2022
Mellow Giraffe is a CBD wellness brand that required help expanding their visual identity. I worked on creating their packaging and crafted the product consumer experience for their brand. 

The packaging mimics the pattern of the giraffe, and the messaging welcomes all wellness consumers -- novice and experts alike, to this new journey.

P.S. A group of giraffes is called a journey!

In collaboration with: Ryan Knowles
Field: Branding, Packaging

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