Varun Mundra is an art director & visual designer based in Brooklyn, NY.
The packaging mimics the pattern of the giraffe, and the messaging welcomes all wellness consumers -- novice and experts alike, to this new journey.
The collection includes:
Hover on screen to pause Autoplay
The pages are designed as informative landscapes of visual storytelling that come together to form a book. I extracted symbols, historical contexts, meanings & translations for several objects of the culture to provide a richer examination.
The book is an homage to the vibrancy and visual identity of the culture through an on-going archival, and abstraction of the elements- all of which resulted in an aesthetic that is very tactile, energetic, and abstracted in itself.
The jokebox is powered by an arduino with original code and programming.